The Myth of Free Magazine
Some may argue that it is not uncommon to see the so-called cheap magazine subscription promoting the idea that the majority of the publishers' revenue came from advertisement and so it is possible to give away magazines for free in order to attract more readers. While it is true in circulation that a large proportion of income do actually came from advertisement, only paid subscribers counts on the rate card but not the free subscribers. All magazine publishers set their ad rate based on the number of paid subscribers from an audit report every quarter and therefore it is simply not possible for publishers to give away magazines for free to boost sales and cheat advertisers. Publishers can be fined heavily if they are found to misreport their readership.
Even though it is impossible to get free magazine directly from publishers, it doesn't necessarily mean free magazines don't exist. As a freebie hunter myself, I would like to share with you three common ways of getting magazines for absolutely free throughout the internet.
1) Trade magazine: Different from consumer magazines, trade magazines (e.g. Oracle and CFO) are flexible to adjust their "ad rate" as long as they are able to deliver qualified readers to their advertisers. That's the reason why you will see free magazine provider such as Freebizmag often asked you a lot of questions regarding your occupation and job function before they give you the free magazines for free.
2) Consumer magazine: Not many people are interested in the trade magazine because most of the time those magazines are hard to read. A lot more people are looking for popular consumer magazines such as Maxim, FHM or PC magazine for free. Some sites like Magcentral and Freebie-magazine are sponsored by a third party sponsor to provide the magazine for free. You will usually have to fill out a short form or survey to get your magazine for free.
3) Publishers: Sometimes publishers will give away a free 1 year subscription (usually in digital format) for marketing purpose. This is the best kind of subscription as the subscription itself is provided by the publishers, so the risk of not getting the magazine will be the lowest among the three possible choices. A good example to illustrate this kind of subscription will be Tango.
One last thing to mention is that unless a magazine is written clearly on the page for renewal, you can always choose a new offer for renewal. But please keep in mind that it is very important to find a way (e.g. through email or the online form) to let the free magazine provider know whether the subscription is new or renewal, or you will have a high chance of not getting your favorite magazines.
Also, it is possible to receive a renewal notice that looks like a bill or invoice at the end of your subscription. Please read through it very carefully as most of the time it is not a bill. I have received over 30 free magazine subscriptions over the internet and I have never received an invoice or paid for a penny. The trick to get your favorite magazines for free is to sign up for as many newsletters from publishers as possible and to check out free magazine sites closely. I hope you will enjoy your free magazines.
Article Source: http://www.articlenorth.com
For more information on Free magazine, please visit my site at www.freebie-magazine.info/user/index3.php
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Useful Insights into Magazine Publishing
Magazines are very visible to young adults, college students and younger teens. Everywhere they look they are surrounded by magazines that promise to address their needs and concerns. These people may save up to afford their favorite publications. It isn't enough to read a copy that belongs to someone else, they feel the need to have their own.
If they like a publication enough, they will begin to collect it. That means they feel they cannot miss a single issue. The answer to this is to subscribe. If they don't have the funds to do so, they will do everything they need to in order to afford it. This is a sign that they will find a way to get what they want.
This leads to those members of this population who decide they can do a better job of reaching out their peers than a slick magazine publisher can. After all, who knows more about what is going on with that age group than someone who is part of it, right? This person decides to open up her own magazine.
A polished magazine publisher can have the best editorial staff in town, but they are still assuming what this age group wants. When a group of teens work together and offer their own experiences, the rest will find it appeals to them because they can relate to it. They are experiencing the same kinds of things in their own lives. This is a key to the success many of these young people are experiencing in magazine publishing.
There is also the issue about the messages magazines send to our young people. They glorify unhealthily thin models and imply that one must adhere to very strict standards to be thought beautiful. They promote a single image as the perfect ideal, and readers begin to believe if they are not exactly like this image, they are somehow less. Luckily, more and more people are rejecting these notions. They are smart enough to ask why people can't be appreciated for their individuality. It inspires them to give their own opinions to the world.
While magazine publishing is not an easy industry to break into, with the right angle and inspiration, someone can be very successful. With the right goal and the right connections, anyone can break into this business. Research pays off in helping these fledgling publications get started right. By starting out right, it helps the rest to fall into place.
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The Inner Workings of Magazine Publishing
| What is the working protocol of journalism especially for magazines? Also what is the role of editor-in-chief in a magazine and the working hierarchy in a magazine... who reports to whom? Also how much should the editor-in-chief allow the owners/publishers/directors of the media company to interfere in the editorial content? These are just some of the questions that is normally asked about the inner workings of a magazine. First, I'm not sure what you mean by "working protocol of journalism." Are you talking about relationships with sources, between editors and reporters, or something else? In the context of your other questions, I wonder if you mean something to do with editorial authority, too. Second,Various journalism roles can vary quite a bit, actually, from publication to publication. Some companies have more "hands-on" management styles, while others give their executives more autonomy. But, in general, the editor-in-chief has control over the publication's editorial contents and direction, just as the advertising director has control over the ad contents, placement, and policies. That doesn't mean the editor is God, because he/she shares power with other high-ranking executives. The editor's greatest management skill is in working effectively with people -- knowing how to negotiate with other power brokers who have a say in how the magazine is put together, distributed, etc. I'll give you an example of hierarchy: In the trade magazine publishing company where I worked, there was an individual editor over each magazine. We shared a pool of in-house writers, and we each contracted separately with freelancers as needed. There also was an advertising director who managed the ad sales and placement for each of the three magazines. If I didn't like the ad placement in my magazine, I could go to her and negotiate; she was usually agreeable within reason. (Of course, we usually prevented negotiations by talking in advance about special features that would need special space, and she was conversant with our standard placement of recurring features, etc.) We also worked with execs at various support companies -- R.R. Donnelley printing in Senatobia, Miss., which required us to meet certain format standards with what we submitted and to adhere to agreed-upon timetables; and the company that wrapped, labeled, and mailed our magazines, which required clear directives, correct mailing label files, and adherence to agreed-upon timetables. We also worked with the business office in our publishing company to communicate clearly about incoming bills from freelancers (then signing off on them) and other issues. In other words, the hierarchy is broader, and less linear, than I thought it would be from my studies in journalism. The real world is much, much, much more "cooperative" than it is territory based. And, sadly for editors, the power tends to reside where the money is (hint: Not in the editorial offices). Often, the ad director swings a bigger stick than you will as an editor. Make close friends with the ad director -- do favors when you can. You'll need to call those favors in at some point. Make sure you develop a relationship as allies rather than as adversaries. Last, The editor-in-chief has limited options in how much he lets the magazine's owners, publishers, and other higher-ups interfere with the editorial content. He should establish the extent of his authority when he is hired and, if possible, have it spelled out in writing. Clear upfront communications are the best preventative step. He can help prevent problems by communicating clearly with his bosses about editorial directions and getting buy-in as he goes along rather than waiting for issues to arise. If issues are raised later on, the editor's best tool is to be persuasive to his bosses and help them understand why his editorial judgment should prevail. However, when push comes to shove, the editor's choices are limited: Stay and bow to his boss's wishes, violate his boss's wishes and take the consequences, or quit. If he has an employment contract that has been violated, he may consider suing, but that would be rare. Often, compromise (within the limits of your personal ethics) is the best option. |
| Author Resource:- Victor Epand is an expert consultant at http://www.4Magazines.info/. 4Magazines.info offers the greatest magazine subscriptions from a variety of top publishers. Browse through our selection of Lifestyle Magazines here: http://www.4Magazines.info/category/lifestyle.html. |
| Article From New Ezine Articles |
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