Showing posts with label Magazines and E-zines. Show all posts
Showing posts with label Magazines and E-zines. Show all posts
The Myth of Free Magazine
Some may argue that it is not uncommon to see the so-called cheap magazine subscription promoting the idea that the majority of the publishers' revenue came from advertisement and so it is possible to give away magazines for free in order to attract more readers. While it is true in circulation that a large proportion of income do actually came from advertisement, only paid subscribers counts on the rate card but not the free subscribers. All magazine publishers set their ad rate based on the number of paid subscribers from an audit report every quarter and therefore it is simply not possible for publishers to give away magazines for free to boost sales and cheat advertisers. Publishers can be fined heavily if they are found to misreport their readership.
Even though it is impossible to get free magazine directly from publishers, it doesn't necessarily mean free magazines don't exist. As a freebie hunter myself, I would like to share with you three common ways of getting magazines for absolutely free throughout the internet.
1) Trade magazine: Different from consumer magazines, trade magazines (e.g. Oracle and CFO) are flexible to adjust their "ad rate" as long as they are able to deliver qualified readers to their advertisers. That's the reason why you will see free magazine provider such as Freebizmag often asked you a lot of questions regarding your occupation and job function before they give you the free magazines for free.
2) Consumer magazine: Not many people are interested in the trade magazine because most of the time those magazines are hard to read. A lot more people are looking for popular consumer magazines such as Maxim, FHM or PC magazine for free. Some sites like Magcentral and Freebie-magazine are sponsored by a third party sponsor to provide the magazine for free. You will usually have to fill out a short form or survey to get your magazine for free.
3) Publishers: Sometimes publishers will give away a free 1 year subscription (usually in digital format) for marketing purpose. This is the best kind of subscription as the subscription itself is provided by the publishers, so the risk of not getting the magazine will be the lowest among the three possible choices. A good example to illustrate this kind of subscription will be Tango.
One last thing to mention is that unless a magazine is written clearly on the page for renewal, you can always choose a new offer for renewal. But please keep in mind that it is very important to find a way (e.g. through email or the online form) to let the free magazine provider know whether the subscription is new or renewal, or you will have a high chance of not getting your favorite magazines.
Also, it is possible to receive a renewal notice that looks like a bill or invoice at the end of your subscription. Please read through it very carefully as most of the time it is not a bill. I have received over 30 free magazine subscriptions over the internet and I have never received an invoice or paid for a penny. The trick to get your favorite magazines for free is to sign up for as many newsletters from publishers as possible and to check out free magazine sites closely. I hope you will enjoy your free magazines.
Article Source: http://www.articlenorth.com
For more information on Free magazine, please visit my site at www.freebie-magazine.info/user/index3.php
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The Inner Workings of Magazine Publishing
| What is the working protocol of journalism especially for magazines? Also what is the role of editor-in-chief in a magazine and the working hierarchy in a magazine... who reports to whom? Also how much should the editor-in-chief allow the owners/publishers/directors of the media company to interfere in the editorial content? These are just some of the questions that is normally asked about the inner workings of a magazine. First, I'm not sure what you mean by "working protocol of journalism." Are you talking about relationships with sources, between editors and reporters, or something else? In the context of your other questions, I wonder if you mean something to do with editorial authority, too. Second,Various journalism roles can vary quite a bit, actually, from publication to publication. Some companies have more "hands-on" management styles, while others give their executives more autonomy. But, in general, the editor-in-chief has control over the publication's editorial contents and direction, just as the advertising director has control over the ad contents, placement, and policies. That doesn't mean the editor is God, because he/she shares power with other high-ranking executives. The editor's greatest management skill is in working effectively with people -- knowing how to negotiate with other power brokers who have a say in how the magazine is put together, distributed, etc. I'll give you an example of hierarchy: In the trade magazine publishing company where I worked, there was an individual editor over each magazine. We shared a pool of in-house writers, and we each contracted separately with freelancers as needed. There also was an advertising director who managed the ad sales and placement for each of the three magazines. If I didn't like the ad placement in my magazine, I could go to her and negotiate; she was usually agreeable within reason. (Of course, we usually prevented negotiations by talking in advance about special features that would need special space, and she was conversant with our standard placement of recurring features, etc.) We also worked with execs at various support companies -- R.R. Donnelley printing in Senatobia, Miss., which required us to meet certain format standards with what we submitted and to adhere to agreed-upon timetables; and the company that wrapped, labeled, and mailed our magazines, which required clear directives, correct mailing label files, and adherence to agreed-upon timetables. We also worked with the business office in our publishing company to communicate clearly about incoming bills from freelancers (then signing off on them) and other issues. In other words, the hierarchy is broader, and less linear, than I thought it would be from my studies in journalism. The real world is much, much, much more "cooperative" than it is territory based. And, sadly for editors, the power tends to reside where the money is (hint: Not in the editorial offices). Often, the ad director swings a bigger stick than you will as an editor. Make close friends with the ad director -- do favors when you can. You'll need to call those favors in at some point. Make sure you develop a relationship as allies rather than as adversaries. Last, The editor-in-chief has limited options in how much he lets the magazine's owners, publishers, and other higher-ups interfere with the editorial content. He should establish the extent of his authority when he is hired and, if possible, have it spelled out in writing. Clear upfront communications are the best preventative step. He can help prevent problems by communicating clearly with his bosses about editorial directions and getting buy-in as he goes along rather than waiting for issues to arise. If issues are raised later on, the editor's best tool is to be persuasive to his bosses and help them understand why his editorial judgment should prevail. However, when push comes to shove, the editor's choices are limited: Stay and bow to his boss's wishes, violate his boss's wishes and take the consequences, or quit. If he has an employment contract that has been violated, he may consider suing, but that would be rare. Often, compromise (within the limits of your personal ethics) is the best option. |
| Author Resource:- Victor Epand is an expert consultant at http://www.4Magazines.info/. 4Magazines.info offers the greatest magazine subscriptions from a variety of top publishers. Browse through our selection of Lifestyle Magazines here: http://www.4Magazines.info/category/lifestyle.html. |
| Article From New Ezine Articles |
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You Need More Than Money to Start Your Own Magazine Publishing
For one, you need to have a basic idea for your magazine. It should focus on a certain subject that you are knowledgeable about so you can come up with a plan that differentiates you from the competitors.
Naturally, you will not be the person doing all the dirty work. For that, you need to hire the right people who will serve as writers, editors and photographers for your magazine publication.
If you notice, not all the pages in the magazine are filled with articles or pictures. In between the pages, there are ads posted by various companies. You will need to advertising accounts to generate most of the revenue for the business in order to pay the salaries of your staff and pay for other expenses including next month’s issue.
This is done by calling up advertising agencies, sending them letters and meeting their executives in person. Networking will also come in handy so you can get your foot in the door with other advertisers.
When you have a meeting with advertising agencies, remember that you are asking them to advertise in your magazine in exchange for something else. Be sure to deliver your end of the bargain so this relationship will continue in future issues.
When your team has finished making the layout of the magazine, the only thing to do now is to send it to the printers.
Since there are many printers to choose from, get a cost quote from all of them and then get the best deal money can buy. A representative will be assigned to you so follow up with him or her the target print date.
An advanced copy of the magazine will be sent to you before it hits the stands. When this happens, check it page per page for any problems. If everything checks out, the only thing you have to do now is approve it.
Distribution of your magazine is important. You must make sure that it hits places where people will likely go to and buy it like the local news stand and the supermarket. Don’t forget to also send copies to your advertisers and sponsors free of charge so they will be able to see first hand their ads in your issue.
Not that many people will know about magazine without some form of publicity. For that, you will need to throw a launch party that usually gets media attention. You should invite some of the biggest names in the industry, a few celebrities and of course the local press.
After providing some entertainment for the night’s festivities, make sure everyone goes home with a souvenir bag that includes a copy of your magazine.
You truly need more than just money to have your own magazine Publishing because days after your launch party, your magazine will be featured in newspapers and on television. Viewers and readers who have seen or heard it will most likely see what all the buzz is all about and buy a copy.
If these people like it, then you have successfully established a beachhead. You will have to press on forward in the coming months so you can truly compete with other magazines that have already established a name for themselves in the industry.
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You Need More Than Money to Start Your Own Magazine Publishing
For one, you need to have a basic idea for your magazine. It should focus on a certain subject that you are knowledgeable about so you can come up with a plan that differentiates you from the competitors.
Naturally, you will not be the person doing all the dirty work. For that, you need to hire the right people who will serve as writers, editors and photographers for your magazine publication.
If you notice, not all the pages in the magazine are filled with articles or pictures. In between the pages, there are ads posted by various companies. You will need to advertising accounts to generate most of the revenue for the business in order to pay the salaries of your staff and pay for other expenses including next month’s issue.
This is done by calling up advertising agencies, sending them letters and meeting their executives in person. Networking will also come in handy so you can get your foot in the door with other advertisers.
When you have a meeting with advertising agencies, remember that you are asking them to advertise in your magazine in exchange for something else. Be sure to deliver your end of the bargain so this relationship will continue in future issues.
When your team has finished making the layout of the magazine, the only thing to do now is to send it to the printers.
Since there are many printers to choose from, get a cost quote from all of them and then get the best deal money can buy. A representative will be assigned to you so follow up with him or her the target print date.
An advanced copy of the magazine will be sent to you before it hits the stands. When this happens, check it page per page for any problems. If everything checks out, the only thing you have to do now is approve it.
Distribution of your magazine is important. You must make sure that it hits places where people will likely go to and buy it like the local news stand and the supermarket. Don’t forget to also send copies to your advertisers and sponsors free of charge so they will be able to see first hand their ads in your issue.
Not that many people will know about magazine without some form of publicity. For that, you will need to throw a launch party that usually gets media attention. You should invite some of the biggest names in the industry, a few celebrities and of course the local press.
After providing some entertainment for the night’s festivities, make sure everyone goes home with a souvenir bag that includes a copy of your magazine.
You truly need more than just money to have your own magazine Publishing because days after your launch party, your magazine will be featured in newspapers and on television. Viewers and readers who have seen or heard it will most likely see what all the buzz is all about and buy a copy.
If these people like it, then you have successfully established a beachhead. You will have to press on forward in the coming months so you can truly compete with other magazines that have already established a name for themselves in the industry.
Picking Up the Right Magazine Publishing for You
Bookstores and newsstands flaunt a vast array of magazines targeted towards an equally vast readership these days. Whether you are interested with celebrities, lifestyle, news or even scientific breakthroughs, a magazine publishing is surely available for you.
Regardless of the diversity of articles and features presented, magazines are generally categorized as general interest, sensational, news, trade or professional, and scholarly or academic magazines. Know which kind of magazine to pick up in the bookstores or newsstands that is right for you by getting to know more about each category.
General interest magazines – They are often tailored to suit much of what most of the consumers would like to see in their magazine. Magazines of this kind may focus on a singular subject throughout the entire publication, or may even cover many different ones in a single issue. The goal of general interest magazines it to try to get most of the readership slice by providing what really matters to them. They maintain their issues at a level that is easy to read. There are usually many photos and graphics in the pages. The main idea of a magazine that falls under the general interest kind is to entertain, endorse and sell products and promote readership viewpoints.
Sensational magazines – Often published thinner than most other magazines, but larger in size and almost looking like a newspaper, magazines of the sensational kind intend to create a stir or controversy. There are usually more printed pictures in here than written texts. They use loud headlines in huge font settings, often tackling features on controversial celebrities and other stories that are mostly shocking.
News magazines – Articles that they brandish are usually written by journalists, editors and other subject experts, depending on the news and information that matters to the readers as of the moment. News magazines provide a more detailed account of stories, in contrast to the ones featured in newspapers. They provide their readership with a single source of reports, current events and other burning facts that really matter. News magazines are often published on a weekly or monthly basis.
Trade or professional magazines – Some of these magazines are not available to the general consumer. Trade or professional magazines are often directed towards managers, businessmen and others who are affiliated with trade and industry. Subscription is one way a magazine of this kind is distributed. This, partly, is to make sure that any form of advertising in the pages reaches the target readers. They are published weekly or monthly to make sure that the readership is kept updated with the changes in trade and industry.
Scholarly or academic magazines – They provide their readership with information in scientific and technical detail, often written by professors, scholars, specialists or researchers expert in different areas of knowledge. The aim of scholarly or academic magazines is to teach and provide information in various fields of study. Articles are written using technical or specialized vocabulary, accompanied by charts, graphs or tables. Information is disseminated in a serious approach, often in a manner resembling textbooks. It is published less frequently than any other magazine publication.
Any magazine publishing that you pick up will surely fit into any of the above categories. It helps to know into which category the magazine you like to read fits. It will help you easily locate the ones that cater to your interests in a large selection of magazines available.
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Picking Up the Right Magazine Publishing for You
Bookstores and newsstands flaunt a vast array of magazines targeted towards an equally vast readership these days. Whether you are interested with celebrities, lifestyle, news or even scientific breakthroughs, a magazine publishing is surely available for you.
Regardless of the diversity of articles and features presented, magazines are generally categorized as general interest, sensational, news, trade or professional, and scholarly or academic magazines. Know which kind of magazine to pick up in the bookstores or newsstands that is right for you by getting to know more about each category.
General interest magazines – They are often tailored to suit much of what most of the consumers would like to see in their magazine. Magazines of this kind may focus on a singular subject throughout the entire publication, or may even cover many different ones in a single issue. The goal of general interest magazines it to try to get most of the readership slice by providing what really matters to them. They maintain their issues at a level that is easy to read. There are usually many photos and graphics in the pages. The main idea of a magazine that falls under the general interest kind is to entertain, endorse and sell products and promote readership viewpoints.
Sensational magazines – Often published thinner than most other magazines, but larger in size and almost looking like a newspaper, magazines of the sensational kind intend to create a stir or controversy. There are usually more printed pictures in here than written texts. They use loud headlines in huge font settings, often tackling features on controversial celebrities and other stories that are mostly shocking.
News magazines – Articles that they brandish are usually written by journalists, editors and other subject experts, depending on the news and information that matters to the readers as of the moment. News magazines provide a more detailed account of stories, in contrast to the ones featured in newspapers. They provide their readership with a single source of reports, current events and other burning facts that really matter. News magazines are often published on a weekly or monthly basis.
Trade or professional magazines – Some of these magazines are not available to the general consumer. Trade or professional magazines are often directed towards managers, businessmen and others who are affiliated with trade and industry. Subscription is one way a magazine of this kind is distributed. This, partly, is to make sure that any form of advertising in the pages reaches the target readers. They are published weekly or monthly to make sure that the readership is kept updated with the changes in trade and industry.
Scholarly or academic magazines – They provide their readership with information in scientific and technical detail, often written by professors, scholars, specialists or researchers expert in different areas of knowledge. The aim of scholarly or academic magazines is to teach and provide information in various fields of study. Articles are written using technical or specialized vocabulary, accompanied by charts, graphs or tables. Information is disseminated in a serious approach, often in a manner resembling textbooks. It is published less frequently than any other magazine publication.
Any magazine publishing that you pick up will surely fit into any of the above categories. It helps to know into which category the magazine you like to read fits. It will help you easily locate the ones that cater to your interests in a large selection of magazines available.
Getting Issues from a Magazine Publishing Is an Ideal Gift
For one, children who want to learn about animals can look through it. Parents can do the same as there are magazines which cater to good parenting, interior design, cooking and a lot more available in newsstands and stores.
Another benefit of subscribing to a magazine is that you get to save a few dollars paying for it for 6 months to one year in advance instead of getting this monthly. Some of these are 45% to 50% cheaper than those being sold in the newsstands.
This is delivered right to your door free of charge and once the subscription expires, you may decide to cancel or continue getting copies from the magazine publication.
You can subscribe to a magazine by filling up the form that is attached to the magazine you have or look for one that matches the interest of the person online.
Some children’s magazine worth subscribing to includes Action Comics, Disney Magazines, Crosswords and Kids Discover. For teenagers, you can try Seventeen, Boys Life Magazine, American Cheerleader and Guidepost.
For students in college, perhaps Nursing or the American Journal of Medicine. If this is too heavy, then offer some more mature publications such as Time, the Financial Times, Life, Popular Mechanics and a lot more.
The right magazine to get should be something they really like. If you have no idea, ask someone close to them so you don’t subscribe to something they will not even bother to read. Another will be to ask that person what he or she loves to read which is much better than snooping around their room as this will likely be perceived as an invasion of their privacy.
The nice thing about magazines is that unlike clothes or other items you may buy, they will never go out of style. It is a one size fits all kind of thing unlike others which have to be returned so can use it.
Another reason why these will never be outdated is the fact that those who are responsible for producing these publications always have something new to offer and you can always order a back issue if you missed something a few months ago.
If the person you gave the magazine gets to appreciate the gift, chances are others will also feel the same way when you decide to give the same thing. Chances are, this person will likely read something else so you just have to know their hobbies.
A lot of people for instance love cars because of how it looks and the way it powers down the road. If this is something they like, the only problem will be choosing which one to subscribe to as they are so many to choose from.
Getting someone issues from a magazine Publishing as a gift is good because you are able to impart with them some knowledge. This may be just a hobby or part of their job which is worth knowing. The important thing is getting good value for money with something you know for a fact is their interest.
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Things You Need to Know about Magazine Publishing
What is a Magazine and How Different is it from a Book?
The most obvious difference between a magazine and a book is that magazines are changed. They have schedules by which issues are published and distributed to the different bookstores -- weekly, bi-weekly, or monthly. This gives the magazine publishing industry the edge of being constantly renewable. They have the chance to constantly adjust to their readers' demands such that they will be able to encompass a larger audience and keep the interest up.
Books don't have this advantage because once the story is out, it's out. The only chance authors have at change is through different editions which don't really alter the story drastically. Magazines, on the other hand, are capable of providing a wide variety of articles suitable to the majority of their readers' interests, and thus, the industry continues to thrive.
Magazines as a Major Production on Paper
There are so many ingredients before you are able to publish a legit and official magazine. First, and obviously, you won't expect to just write a few articles, paste some pictures and voila, a magazine is born. This is not how it happens in the magazine publishing industry. Aside from consumer profit, the industry lives on because of the advertisements that fill the pages with new product lines, promos and simple attention-getters.
Second, you'll need an appropriate publishing schedule, depending on the content of the magazine. For continuously changing content such as news and current events, they could come by weekly or twice in a week. More specific content could be published within a longer time period since it takes more time to gather up special topics and relevant material.
You'll find on most magazines that there's a specified date by which they assume the magazine was published. In truth, magazines are prepared for many weeks in advance and are published before the indicated date. This is to anticipate for any delays from the many writers that contribute to the content.
Third, you'll need to be aware of the availability of the magazine. Are they available on newsstands or bookstores? Will they be sold in specialty stores and vintage bookstores or just the main multinational bookstores? Will there be the option of subscribing to the mailing list? Usually this gives the readers the incentive of not having to line up for a copy and just getting the issues in the mail every time they are distributed.
Sometimes readers even get special offers and early published issues. As for those who have missed out on important issues, there may also be the option of ordering back issues. These are issues published in the past that were returned to the publishers, usually because they were not completely sold before the next issues arrived.
Magazine publishing is a process with undoubtedly complicated shoes to fill. So many elements go into the publishing of a magazine that sometimes we may even wonder how so many of them are offered and distributed all around the world.
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