Showing posts with label Online magazine. Show all posts
Showing posts with label Online magazine. Show all posts
The Science of the Magazine Publishing Process
Production: The Perfect Bind
The models, editors and photographers have done their job. Now the pages are laid out and completed. Without the right finish to the product, they will be nothing but tattered pages of words and pictures. It is time to turn these pages into a magazine.
The different sections of the magazine are printed out separately. Some are in black and white, others in full color. It all depends on the editor's preference.
After this, there are two ways by which a magazine's sections can be bound together. It could be done through saddle-stitching or perfect binding. Saddle-stitching does not use thread or any weak material. It is done by stapling the center fold within the magazine's cover page. This is often used for magazines that don't have a lot of pages and don't need heavy duty material to bind the pages together. If staple wire is too weak to put the sections together, then a spine is made by gluing one end of the pages together. This is called perfect binding and is used for thick magazines such as Vogue and Cosmopolitan.
Distribution: Tapping into Globalization and the World Wide Web
As times have changed, the magazine industry has naturally evolved to adopt the paper-free system. Indeed, magazine publishing has already infiltrated cyberspace and beyond. There are no pages to print and no papers to bind. These are called online magazines and are usually either copies of the paper-based ones or are independent magazines themselves. All they need are their publishing schedules, pictures and articles, and they're good to go once they have a solid reader base. The profit they generate will most probably be from pay-per-read articles or from the profit generated from high traffic to the website.
When before, magazines were only distributed in the country of its origin, now it is being distributed worldwide and franchised by different countries. Today, magazine publishing has overdone itself in that it has allowed its publications to sprout up in countries such as China and Australia, allowing them to work under the name of the magazine but produce their own content.
Of course, the content must still be parallel with the topics that the main franchise of the magazine is known for. The irony here is that the different countries can localize their content but are participating in a worldwide company, allowing diversity in the process of globalization.
As you can see, the magazine publishing industry is in its booming stage, and many people are cashing in on the potential of the magazine business to grow. As it involves a complicated process in production and distribution, it allows creative minds to venture in and participate. It takes brains and willpower to get an edge in the magazine industry.
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Starting Your Own Magazine Publishing
The success of your magazine publication will depend greatly on the content. If you are doing something similar to what Cosmopolitan or Vogue is doing, chances are you won’t even make a dent in the market because you don’t have anything new to offer.
In order to sell your magazine off the stands, you must feature something different. For instance instead of focusing on clothes, you can create a magazine that caters to parenting or cooking. This all boils down to doing some market research.
If you can’t do it, hire a market research firm to do it. Should their study prove that there is potential in going a certain direction, it is time for you now to develop a plan that will make the magazine profitable.
The biggest question that a lot of people have a problem with is that what if you don’t have enough money to start it up? The best thing to do will be to invite investors by showing them your business plan which includes the start up capital needed and when can they expect to get a return of their investment.
The other option will be to start a magazine publication through the web. Unlike those that hit the stands, you don’t have to invest a lot of money since the cost of making a website and looking for a webhost will not cost you a fortune.
To know other things you may need to make this work, you can visit the website of the small business association which may provide you with a lot of useful input.
A few important things you have to work on will be the name of the magazine. The shorter the name the better so people will be able to remember it and the only way that can happen is if it is able to grab the people’s attention.
Magazines come out monthly or quarterly. To ensure the quality of your content, make sure you hire the right people to work as editors, writers and photographers. If you can’t afford yet to hire these people on a full time basis, make sure you can buy the rights from them and then be able to edit the materials yourself and pay them accordingly.
Don’t forget to promote your online magazine. You can do this by paying for pop up ads that will appear in various websites especially the search engines.
If your online magazine publication has captured a lot of hits and you are able to earn a sufficient amount of money from advertising, perhaps this is the time that you shift your attention towards coming up with your very first magazine to hit the news stands.
Starting a magazine Publishing is not easy in the beginning since you are entering an industry that has already been around for a very long time. Again, if someone else has already made a magazine that is similar to what you plan, try to see what they lack and then use it to your advantage. This hasn’t stopped others from launching their own which just goes to show there is room for everyone in this business.
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