Publish Your First Magazine: A Practical Guide for Wannabe Publishers by Lorraine Phillips (ISBN 978-0-9822765-
For more information, please visit www.publishyourfirstmagazine.com or www.3sixtybooks.com.
What Type of Paper Should I Use for My Book?
First-time publishers need to understand the difference between the paper they purchase at an office supply store versus what is used by a professional printing plant. While paper weights at an office supply store are measured as "bond," printing plants use a different measurement called "offset." I won't get into the details of why bond and offset weights are different for the same type of paper, but just know that if you multiply a bond weight by 2.5, you get the offset weight. For example, the 24# bond paper you purchase at Office Max is the same thickness as a 60# offset sheet used by your printer.
Most black & white books with no photos are printed on either 50# or 60# offset. Going with 50# is adequate for most books and will save you some money. However, if you want your book to have a nicer feel to it, check out the extra cost for 60#. It might be worth it to you.
One thing I cannot emphasize enough - get print samples. There are a couple times when I have had a client tell me they knew exactly what type of paper they wanted to use, but then they were disappointed when they got the final product. Why? A friend of theirs had told them which paper stock to choose, and they ordered their books without ever seeing a paper sample. Don't make the same mistake!
Children's books or coffee table books that are printed in full color need a different paper stock than black & white books. You'll want to think about whether to bump up to a glossy stock to make your pictures really shine on the paper. If you don't like the glare of a glossy sheet, ask your printer if they have any matte coated stocks that would bring out the color of your images without the extra sheen.
Also, if your book is full color, a thicker paper may be necessary to make your book have a nicer feel to it and justify your sale price. If printing in the U.S., I usually recommend no lighter than a 70# or 80# gloss. If printing overseas, don't go lighter than 120 gsm.
I'll say it again: Samples, samples, samples. Don't be shy about asking your printer for paper samples. It's probably the most expensive choice you'll make when printing your book; make sure you get it right!
Paperback covers overseas are usually printed using 250 gsm or 300 gsm cover stock. In the U.S. that translates to a 10 pt. C1S or 12 pt. C1S sheet. Also be sure to add gloss lamination to give your cover that extra pop!
Article Source: http://www.bigfreearticles.com
It's a tough question to answer, and one I hear all the time: Which paper stock should I choose for my book? And although it's a tough question, it is an important one because the paper you choose will tell your potential buyer what kind of book this is. Go too cheap, you might lose some buyers to a different title. Go too expensive, you just wasted your money.
About the Author:
Josh Prizer has been working in the publishing industry for nearly 15 years and is a book printing expert. For help with childrens book publishing, request his Free 7-Part Mini-Course.
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What Type of Paper Should I Use for My Book?
First-time publishers need to understand the difference between the paper they purchase at an office supply store versus what is used by a professional printing plant. While paper weights at an office supply store are measured as "bond," printing plants use a different measurement called "offset." I won't get into the details of why bond and offset weights are different for the same type of paper, but just know that if you multiply a bond weight by 2.5, you get the offset weight. For example, the 24# bond paper you purchase at Office Max is the same thickness as a 60# offset sheet used by your printer.
Most black & white books with no photos are printed on either 50# or 60# offset. Going with 50# is adequate for most books and will save you some money. However, if you want your book to have a nicer feel to it, check out the extra cost for 60#. It might be worth it to you.
One thing I cannot emphasize enough - get print samples. There are a couple times when I have had a client tell me they knew exactly what type of paper they wanted to use, but then they were disappointed when they got the final product. Why? A friend of theirs had told them which paper stock to choose, and they ordered their books without ever seeing a paper sample. Don't make the same mistake!
Children's books or coffee table books that are printed in full color need a different paper stock than black & white books. You'll want to think about whether to bump up to a glossy stock to make your pictures really shine on the paper. If you don't like the glare of a glossy sheet, ask your printer if they have any matte coated stocks that would bring out the color of your images without the extra sheen.
Also, if your book is full color, a thicker paper may be necessary to make your book have a nicer feel to it and justify your sale price. If printing in the U.S., I usually recommend no lighter than a 70# or 80# gloss. If printing overseas, don't go lighter than 120 gsm.
I'll say it again: Samples, samples, samples. Don't be shy about asking your printer for paper samples. It's probably the most expensive choice you'll make when printing your book; make sure you get it right!
Paperback covers overseas are usually printed using 250 gsm or 300 gsm cover stock. In the U.S. that translates to a 10 pt. C1S or 12 pt. C1S sheet. Also be sure to add gloss lamination to give your cover that extra pop!
Article Source: http://www.bigfreearticles.com
It's a tough question to answer, and one I hear all the time: Which paper stock should I choose for my book? And although it's a tough question, it is an important one because the paper you choose will tell your potential buyer what kind of book this is. Go too cheap, you might lose some buyers to a different title. Go too expensive, you just wasted your money.
About the Author:
Josh Prizer has been working in the publishing industry for nearly 15 years and is a book printing expert. For help with childrens book publishing, request his Free 7-Part Mini-Course.
The Pro's And Con's Of Self-Publishing
Self-publishing can be rewarding in order to become a self-published author you have to have motivation and the will to succeed. How do you decide if you should self-publish your book or not? Ask yourself the following questions:
1)Can you be a businessperson as well as a writer? Writing is a quiet occupation, while business demands proficient communication skills.
2)Are you motivated enough? You will need to see your book through from beginning to end, and this can be a lengthy process.
3)Are you willing to take a risk? You can't be afraid to take the plunge, you have to believe in yourself!
Tracy Lyn Moland, the self-published author of Mom Management - Managing
Mom Before Everybody else, states that when she started to write her book, she didn't realize self-publishing was even an option. Tracy Lyn discovered that a well-defined business and marketing plan had to be put into place. There were also different considerations to be made such as learning what market to target your book to, who to hire to design your book cover, layout and editing and how to get the book into bookstores and online. Tracy's favorite part of self-publishing has been the control she was able to maintain over her book.
As a self-publisher you need to be aware of your personal marketing abilities, in order to get your book sold, you have to get out there and sell it. The advantages of publishing your own book can be plentiful.
By choosing to self-publish, you only have yourself to convince. You have the enthusiasm for a book that you have written, and you know that there is a market available for it. You don't have to give anyone else the final say of what you put in your book, how it is to be marketed or any thing else. You have complete and total control when you self-publish. Once you have successfully self-published your book you can always negotiate with a large publisher to produce your book since you have experience in the market.
Your book can be printed in just a few weeks instead of waiting for a large publisher, which usually takes over a year to print and get into bookstores. By that time you could be on your second printing. You can also get distribution for your book through Amazon.com and Barnesandnoble.com just as easily as any larger publisher can.
You have complete control over your project, right down to the design, without having to deal with a third party. As the sole owner of your material your have complete rights and can set your own price with all profits coming to you. If a large publishing house publishes your book you may only see 5%-15% of your book profits.
Large publishing houses take months to publish material while you can have the process completed in a significantly shorter amount of time. Also, there is not always an interest from large publishing houses in special interest projects you may have written about, such as local history, how to books, or books that appeal to the general public.
Some of the disadvantages in publishing your own book are that you may not see results right away. You are an unknown author and you have to market and sell yourself and your product. Even if you have written an excellent book you need to find ways to get noticed.
Also, there are costs involved. Initially, you will need money to have your books printed from an independent printer. This can cost anywhere from $1-10 per book depending on how many books you have printed, the number of pages, etc. You also need to learn how you would like your book set up. Is it going to be soft cover or hardcover, there are different bindings and other options that will be asked by a printer when you decide to publish a book. There are also costs involved in shipping your books to bookstores and marketing your book.
You will also learn that everyone has an opinion and not all will like what you write no matter if you have self-published your book or a large publisher has decided to add you as one of their writers.
Ellen Parlapiano one of the authors of Mompreneurs Online (published by a larger publishing company) states there are advantages and disadvantages of working with a publisher. "Our books have opened many doors for us...and we always say that although you don't get a lot of money writing books, you do boost your income in other ways. We have done corporate consulting, professional speaking, and spokesperson work for companies--all based on the buzz we have built for our books and ourselves. Simply writing and publishing the book is not enough--you must establish yourself as an expert in your field!"
There is a lot to learn when deciding to self-publish a book. Find out all you can about publishing your own book before deciding to take the plunge. While self-publishing can be rewarding it also is very challenging and you may need more time to market and sell your books which in turn leaves less time for writing. In the long run self-publishing has been very rewarding and profitable for my books. From the beginning point of writing the book to designing the cover, it's well-worth it in the end when you see the final result.
About the Author
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Learn How to Self Publish a Magazine
Self publishing a magazine that's something that many individuals are interested in, not only for the money that is possible to make but also so that they can pursue an interest of theirs to its fullest extent. There are several different things that you're going to need to do in order to start a periodical and it may be difficult to learn how to start a magazine unless you start at the very beginning. All of us have different ideas of what success is as far as our magazines are concerned but by following the proper path, you will have the greatest chance of finding the success you're looking for.
The first thing that you're going to need is to find the proper financing in order to start a magazine in the first place. Before you have a large readership, it is often difficult to attract any advertisers in order to make the initial money to begin publishing. One of the easiest ways to do this is to come up with a business plan for your magazine so that you can approach a lending institution to help you with the financing. Once your readership begins to improve, you can find advertisers that will begin to pay for all of the publishing cost and to make your magazine run in the black.
You also need to determine how large your magazine is going to be. If you're working on a very specific niche, you may want to have a smaller magazine or perhaps only publish it several times per year. There is no set rule that says that you need to publish a magazine every month in order for it to be successful. Many magazines have been published for a very long time that are only available once or twice per year.
There really are a lot of other things that are involved in how to start a magazine. As long as you have the desire and an interest in maintaining one of these periodicals, however, you can generally be successful with it. Give it time to grow and make sure that you are constantly promoting the magazine in order to have a larger following. Eventually, your magazine will have a life of its own and you would be surprised at exactly how far you will be able to take it. It is a very old way to make money but it is one that still works today.
Laying out a magazine can me more of a hassle then writing the content for it. One great way to massively cut down on the time it takes to lay out your magazine is by using an InDesign magazine template. Once you learn how to use an InDesign template you will be able to spend less time laying out the pages of your magazine and be able to spend more time writing content for it as well as promoting it. Since time is money both of those things can in turn lead to more profits, so this is a very worthwhile investment.
There are many websites online that sell InDesign magazine templates so it should not be a problem finding one that meets your needs. If you feel that you can not find a template that fits your specific needs then you might consider hiring a freelancer to design the template for you. This is a once off expense that will save you countless time in the future. InDesign templates are simple to use and will absolutely help you save time that you would have spent laying out your copy. Using these templates are fast and simple. You just layout your content as you want it to look in the template.
When you consider how much time and effort you save by using an InDesign magazine template you soon realize what a worthwhile investment they are. By just using a simple layout you are also maximizing how much you are able to fit on each page. If you do not already use a magazine templates and you are looking for a way to save time and money the acquire one today.
About the Author:
If you think you may want to publish a magazine check out some indesign magazine templates.
Article Source:Include this link when reprinting this article: http://www.freearticles.co.za/publishing/learn-how-self-publish-magazine.html
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Have An Idea For A Magazine But Don’t Know Where To Start?
—Dan Poynter, publishing expert and author of The Self-Publishing Manual
“An incredible resource for aspiring or seasoned publishers. From basic business plan insights and typography tips to media kits and web tools, the only manuscript I’ll need to publish my first magazine!”
—Craig A. Williams, ‘The Last Man Standing’ - Donald Trump’s Apprentice (Season 3)
“If you’re thinking about starting your own magazine, you can do it the hard way -- or you can read this book! Lorraine Phillips’ plainspoken account of what it takes to create a successful magazine -- including how she did it herself -- will save you time and money. And, thanks to her upbeat attitude and good humor, you’ll also have a great time reading and learning how to make your publishing dream come true.”
—Jim Barnes, Editor - Independent Publisher
According to industry expert Samir A. Husni, 60 percent of new magazines fail within their first year. Publish Your First Magazine: A Practical Guide for Wannabe Publishers, a new book by Lorraine Phillips, former editorial director of SisterPower Magazine, provides prospective magazine publishers with the practical knowledge, firsthand experience, and valuable resources they need so their magazine not only has the chance to survive, but also thrive within the industry.
Publish Your First Magazine showcases Phillips’s knowledge of creating and producing a magazine. With a conversational tone to put publishing newcomers at ease, the book covers such topics as magazine business fundamentals, how to brand and design a publication, how to plan a magazine, business start-up costs, why a web site is needed and what it should contain, where to find great sources for content and imagery, how to work with printers, the importance of distribution, and the legalities of publishing.
The entire process of magazine publishing is described from start to finish, and Phillips provides examples of the actual documents she created and used along the way (e.g., production schedule, media kit, letter to distributors)
Publish Your First Magazine: A Practical Guide for Wannabe Publishers by Lorraine Phillips (ISBN 978-0-9822765-
For more information, please visit www.publishyourfirstmagazine.com or www.3sixtybooks.com.
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Independent book publishing company that also provides a wide range of publishing services including: copy writing, editing, proofing, book cover design, book interior layout and design, web site design and logo/brand design.
Ten Tips to Impress an Editor after Acceptance
The following ten tips will help you impress the editor for the project.
- Meet deadlines—submitting work early is even better.
- Self-edit—give the editor the cleanest manuscript you can so she can focus on making a great work even better instead of correcting errors.
- Follow house style—your style preferences aren’t important; a consistent style is important to the publication.
- Share a common goal—you both want to produce an article or book that readers love.
- Accept critiques and advice gracefully—the editor sees your work from a different perspective; even if you don’t agree with everything she says, respect her position and opinion.
- Make revisions pleasantly—no writer likes to make changes, but all have to do it; being unpleasant only makes revisions more difficult.
- Stand up for your work when important—if you truly believe the change the editor asks for will make your story or article worse, politely and firmly explain your position and ask the editor to reconsider.
- Collaborate—work together with your editor to leverage your individual talents and skills to produce the best work possible.
- Say thanks—everyone likes to be appreciated.
- Remember, editors are people too!
How to Find Publishing Industry Jobs
People believe there is a secret to finding writing and editing work. They are always asking me how to find a job as a proofreader, a copy editor or any of a number of publishing jobs. The truth is that finding a job in this industry is very similar to finding work in any industry. You have to be prepared. You have to be assertive. You have to spend time, effort and even money on your job search. There is no quick fix for a job search.
The number of people who do not know the basics of conducting a job search consistently surprises me. I suppose that is one explanation for why so many people give up. Therefore, I am providing this guide to looking for work in the publishing industry. If any of the steps seem particularly obvious to you, please understand that some people just do not know these things or for some reason believe that these things do not apply to the publishing industry.
Note: There is very little difference between the process of looking for full time employment and the process of looking for freelance work. While freelance writing is somewhat of a special case, freelance editing and proofreading use much the same process as regular employment. The main difference is that you specify to publishers that you are looking for freelance assignments.
Step One: Become Qualified
Many people who want to work in the publishing industry don’t have the qualifications. If you want to be a proofreader, for example, it takes more than just a belief that you are “good with grammar”.
Research the field you intend to work in:
- Buy the appropriate books.
- Subscribe to any industry magazines you can find.
- Visit and join professional groups within the industry.
- Take the appropriate classes.
- Get a degree if you can.
- Try to find one or more mentors in the field.
Unless you are actively working to make yourself the best possible candidate for the job, you are going to have trouble landing the job you want. If you are not qualified for the job you want, consider seeking a job for which you are qualified, but limit your applications to the industry you hope to grow into. Medium and large publishers employ a variety of support personnel from secretaries to clerks to interns and sales people. Once you are working in the industry in any capacity, it is easier to build your career from the inside than the outside.
Step Two: Demonstrate Your Qualifications
If you are qualified to look for a job in your field, you must be able to prove it. This means you must create a resume and a portfolio. There are entire books about writing resumes, so I won’t detail the process here, but be sure your resume reflects the experience that qualifies you for the job you are looking for.
While many people choose to use a resume service, I believe it is better to learn how to write your own resume. The reason is that you will want the option of customizing your resume to individual job opportunities. If a company is looking for a writer who knows FrameMaker, you will want to make sure that you feature that skill on your resume. If the next company cares about HTML skills and does not ask for FrameMaker skills, you will want to make changes again. When you know what skills an employer is looking for, you need to make sure your resume reflects those skills as much as your qualifications will allow.
A writer or editor’s portfolio is a collection of their work samples. Again, the samples should reflect the job you are looking for. If you are applying for an editor job, you should have samples of the publications you have edited in the past and be ready to demonstrate how your work is reflected by those samples. A technical writer would collect technical documents they have worked on. A proofreader would bring in samples of the text they have proofed.
Step Three: Research Employers
This is the step that most people try to skip over, and that is why most job searches fail. It is possible to find a job through newspaper or web site advertisements. Feel free to use them as part of your search.
Unfortunately, advertised jobs have the most competition for them. The people who are willing to pick up the phone and cold-call employers are more likely to find a job. Before you call, however, you should know the employer’s background as much as possible.
Make a list of publishers in your job search area. While cities such as New York, Boston, Chicago and Los Angeles have the greatest number of publishers, every urban area has publishers and related companies:
- Book publishers
- Magazine publishers
- Newspaper publishers
- Technical publishers
- Online publishers
- Broadcasters
- Advertising companies
- Public relations firms
I live in a medium-sized city with about 500,000 residents. A quick search of the phone book under the publisher headings turned up approximately 100 different publishers. I live within 90 miles of another, larger city with 250 listed publishers. Not every publisher will interest me in a job search, but it would be easy to create a list of thirty or more publishers I would like to know more about. I could consult many more sources in my search than just the phone book. Writer’s Market, especially the online edition, is easy to search through and provides all sorts of details about publishers. Internet searches are another possibility. You can also contact your local chamber of commerce or Better Business Bureau for information.
After you create a list of publishers to research, you need to find out more about them. As mentioned, Writer’s Market has many listings and good details but their guide is far from exhaustive, especially for publishers outside of the major cities. Web sites are another valuable tool. Most companies have some sort of site these days. Some publisher’s sites will be extensive and full of valuable information. They may even include a jobs page. Other sites will be rudimentary and frustrating to navigate. You cannot know how useful a site will be until you investigate it.
Finally, you should contact the employer directly. Because this step is only for research, and not to ask for a job, you should make your request simple. E-mail or phone the company and ask them to send any brochures they have about their company and their services. Do not feel you need to elaborate on why you want the information. Simply make the request.
The key areas you will want to research are:
- Services offered / types of publications
- Potential contacts
- Company size
- Compatibility
- Areas of specialty
- Employment potential
Step Four: Call Employers
At this stage, you are actively seeking employment, but you are also looking to develop contacts and form relationships. This is why you must use the phone rather than e-mail or regular mail. Mail is a passive tool; the phone is an assertive tool. Sometimes, you may want to visit a potential employer in person, but that is a slower method because of travel time. In addition, it is disheartening to get dressed up to visit a potential employer only to find out that the person is out-of-town or uninterested in talking to you.
Publishing companies vary widely. Many small publishers are one, two or three person operations. The person who picks up the phone might be the person who can give you a job or steer you toward an opportunity somewhere else. At a larger company, there may be dozens or hundreds of employees. This is where your preliminary research can come in handy. Often, your preliminary research will identify the person you want to contact.
One concern many people have is their ability to “get past the secretary” and talk to the person who makes decisions. While this may be true at some large publishers, secretaries and receptionists are less common than they used to be and call screening is not as common a practice as most people fear. You may be surprised at how often the person who can hire you picks up the phone. Be polite and friendly, but not overbearing. Let them know you are looking for work. If they say they do not have any opportunities, ask them for advice or connections. Some people will respond and be helpful and some will not. Do not worry about the unfriendly people. People who are unfriendly on the phone are generally not good employers. Remember that this is a weeding-out process for you as well. You do not just want a job; you want to find the company that is best for you.
Step Five: Master the Interview
Job interviews are grueling; there is no way to get around it. You have to get dressed up, which generally means looking at yourself in the mirror and wondering if this is as good as you get. You have to answer probing and sometimes stupid questions and find a way, however difficult, to present yourself as the ideal candidate. In some cases you have to face one person, and in other cases you find yourself sitting across a table from five or more people. The key is to be yourself, but to be your best self. Do not lie or exaggerate your skills, because unless you are a terrific liar, they will see right through you anyway. Be positive about your abilities, but feel free to admit when an area is something you are not your best in. An honest no will get you a better job than a dishonest yes. A few things to remember:
- Get a look at the place you are visiting in advance, if you can.
- Find out in advance how the people at the company dress, and dress slightly better. Always be clean and well groomed. Do not use cologne or perfume; just be clean.
- Bring your portfolio with you and be ready to explain it in a positive way.
- Demonstrate your knowledge of their company. Be ready to explain why you want to work for them.
- Remember the names of your interviewers and get a business card from them if possible. You will need it for the next step.
- Ask when the interviewers plan to make a decision.
Step Six: Follow Up
Do not skip this step. Every step in this process is important, but this one is how you close the deal. As part of your job search, invest in a box of thank you cards. As soon as you get out of your interview, write a note on one of your thank you cards thanking them for the interview and restating your interest in the job. Drop it in the mail that day. Do not let yourself forget.
Call the employer within three working days of your interview. Thank them for the interview again and ask them how the job search is progressing. If you have not heard from the company by the date they said they intend to hire someone, call again and ask if they have made a decision. Many employers do not bother to call and inform people that they didn’t get a job, and it is better to know as soon as possible if that is the case so that you can move on.
Step Seven: Go Back to the Beginning
Until you get a job, you continually need to renew your job search. After your initial research, try to contact at least five potential employers each week. If you are running out of possible employers, you need to expand your search either by considering employers you passed on before or by expanding your geographic search to include new locations and markets.
by J.C. Hewitt
5 Hot Tips For Those Interested In Magazine Publishing Careers
Every page you read in a magazine is the result of staff writers who work very hard to write articles and news items that you want to read. They are not attending events to have fun. They must take notes while they are there, follow up with interviews, write out a good article and be prepared for rewrites and editing.
Before you begin applying for that glamorous magazine job, there are some things you should know. Read the following tips. They may save you the time and trouble if you find out magazine publishing really isn't for you.
1. Hard work
You may think magazine publishing is glamorous, and the cool freebies are enticing. Are you prepared, however, for staying up all hours to meet deadlines? Do you handle stress well? It can be very stressful when the article on which you worked so hard is suddenly sent back to you for rewrites with only a couple of hours to go before it is sent for printing. Stress may not be worth the little freebies and other perks that trickle your way.
2. Additional expenses
It may seem like fun to be arranging the clothing for a fashion shoot. It's just like shopping, right? Before you imagine all the fun you'll have, think about the hard work in carrying entire wardrobes of clothing, shoes and accessories all day long from one place to another. Or perhaps your job will be to find that perfect unique accessory and it eludes you until you are exhausted. You need to be careful that none of the clothing is damaged in any way, or they may come out of your paycheck. Magazine writers don't usually get paid enough to afford high fashion. One item may cost more than you make in a year.
3. Socializing with people you don't know
If you are lucky, you'll get to attend some events and parties. If you love the party scene, good for you! This will not be a fun time, though. You're working, remember? You need to take notes and do interviews. If you are not a party person, it may in fact become very stressful. Even if you are partying with the stars, if this really isn't your idea of a good time, it will come across. This can only harm your career and the reputation of the magazine that sent you.
4. Overlapping deadlines
Deadlines will be easy... you just work on your assignment until it is done and then go on to the next, right? Think again. Most writers work on multiple projects at a time. You'll be running all over doing research, interviews and attending events and still need to write about each one individually.
5. Boring events
Not every event you need to attend will be interesting. You are sure to attend more than your share of events that don't interest you in the least. Regardless, you still need to pay attention, take notes and do your job so you can write about it. If you can't do this, magazine publishing is not for you. You need to be able to make even the most boring event interesting to the reader.
BlueWaterArticles.com: - 5 Hot Tips For Those Interested In Magazine Publishing Careers
About the Author
Sports forums is the place to go for discussions on topics like NFR, soccer, basketball and more interesting topics
Tips On Starting Your Own Magazine
| Starting any new venture needs some basic research, planning and preparation. To start any business or enterprise looks easy. Looking at the rosy picture of making profits makes one tend to forget hidden obstacles in the way, or the amount of trouble one might have to face. Starting a new magazine too, requires a certain amount of data, an honest assessment of your resources, and the ability to come up with such a publication in the present competitive market, with a well laid-out plan and an arrangement to meet all the production and marketing requirements and costs. Look before you leap Always consider whether your resources and preparations are sufficient to make a successful entry into the market. Make an impartial assessment of your plan and preparation with respect to the true market potential of your magazine. Any impractical idea or notion about your enterprise will cost you heavy financial losses, a lot of headache, and a bad reputation, to say the least. Try to view your plan as an outsider, who is bound to look for loopholes or glaring faults of your scheme that might be overlooked by you. Start with a firm foundation Develop journalistic skills, with an excellent record of accomplishment. This helps you to obtain an idea about the reader requirement, business potential of the venture, and the overall market. Such a journalistic career is also helpful in creating an identity as a scribe, and helps establish contacts in the related field. Innovate marketable ideas Think about any innovative marketable ideas that will make your magazine different from others, as well as prove to be cost-effective. Sometimes it is possible to start as a pullout product of an already established newspaper or periodical, provided your proposal is considered attractive, feasible and practical enough by the concerned publication. If you are convinced that the local market potential is not fully utilized through the publication, because of its focus on bigger markets, you can prepare and present a detailed study highlighting the under-penetrated local market, its growth potential, a workable plan of a pullout publication that will prove profitable. It is much more like a report prepared by a marketing company before introducing a product to any specific local market. Always find out your well-defined market and the target population. Better ways to start a magazine It is suggested that a magazine may be started as an online publication before coming out in print medium. Online publication does not need huge expenses unlike the print medium. All it would need will be the expenses required for creating your ISP, purchasing the domain name, website designing charges, and whatever time you invest in writing. Seek advice of the professionals or friends in this field. Ensure your venture is going to be a profitable one, and go ahead to plan and prepare. It is recommended that you should visit some useful websites such as www.sba.gov that provide useful inputs on starting an enterprise on one's own. There are other useful websites as well that give more specific information and tips about how to start a magazine and run it profitably. Make a good use of all these available resources before planning to start your magazine. |
| Author Resource:- Victor Epand is an expert consultant about magazines and comics. When looking for magazines and comics, we recommend you shop only at the best magazine and comic stores for magazines, used magazines, and used comics. |
| Article From New Ezine Articles |
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Magazine Articles: The Ten Golden Rules
| Most magazines, especially women's magazines, are full of feature articles. If your aim is to write this kind of article, here are ten rules that will help put your work at the top of the pile! For most people, magazines are a treat, a small indulgence that they buy for themselves as a little luxury. For some it's a contented lunch or evening read. These readers expect to be entertained, informed and amused so features need to be sharp and to the point whilst still being readable and interesting. The following ten points will help you, as a writer, craft your features to fit almost any niche in any magazine feature article. 1. Do your own research. Magazine editors are savvy creatures and they'll spot a composite, internet-trawled piece a mile off. I'm not saying don't use the web for research - just make very sure that the article your write is truly yours and in your own 'voice'. 2. Study the trends of the magazine you're writing for. A good place to look is in the ads columns - who are they targeted at? What kinds of products do they feature? This can give an you an excellent idea of both the magazine's typical reader and what style of writing you may have to adopt. 3. Use the first paragraph to tell the reader just why they should read your feature article. Explain the core of your article here and get all the article benefits in as early as possible. 4. Don't leave any questions hanging in the air. This article is yours - you are the expert of the moment and your reader will expect everything you say to be accurate and informative. Don't be vague on any points - do more research and find the answer! 5. If you are reviewing a product, try and test it personally. Rather than give sterile specifications and measurements, include your opinion - but make it clear that it is your opinion. If you have had a product on test, give a verdict. People will expect it. 6. Keep your writing style as simple as possible. This may not be easy if your article is all about particle physics or celestial mechanics but avoid using flowery language and overlong words. Your readers don't want to have to refer to a dictionary to understand what they're reading! 7. Give some thought to what the people feel who buy the magazine your article will appear in when they pick it up from the newsstand. Most readers say that a magazine is definitely a form of diversion and some comfort they're seeking. It's up to you to help fulfil that need. 8. Try to be as much like your readers as possible. If they can't identify with you as a person, they're unlikely to have any great interest in what you write, no matter how topical or potentially interesting it may be. Also - don't brag. Even if you're fortunate enough to have a second home and an ocean-going yacht - don't boast. Readers need to feel empathy with the writer, not be alienated by their snobbery or smugness. 9. If you are lucky enough to be writing your feature article about a celebrity you have interviewed, try to throw in one or two surprise questions. Not embarrassing ones, of course - more along the lines of 'If someone stole your handbag/wallet, what would you miss most?' Such questions give an insight into the person being interviewed and add a great deal of interest. Avoid shallow, meaningless questions such as 'Do you prefer tea or coffee?' - they tell the reader nothing about the subject. 10. If you find yourself being asked to write on a well-known theme, try to surprise your reader with some little-known fact about the subject. Readers love surprises! Here the internet can be a boon, with such sites as Wikepedia providing some truly obscure facts about the commonest subjects. However, it's always a good idea to validate your facts by checking with at least one other source - you don't wish to be known as the writer who got their facts wrong on their chosen subject! The above points aren't an exhaustive by any means but, if you adhere to them when writing your feature article you won't wander far from the mark and the magazine editor will appreciate it too! |
| Author Resource:- Steve Dempster writes informative articles such as the one above as part of his working day. Learn more about feature article writing here - and he'd also be delighted if you would pay his writing website a visit. |
| Article From New Ezine Articles |
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The Myth of Free Magazine
Some may argue that it is not uncommon to see the so-called cheap magazine subscription promoting the idea that the majority of the publishers' revenue came from advertisement and so it is possible to give away magazines for free in order to attract more readers. While it is true in circulation that a large proportion of income do actually came from advertisement, only paid subscribers counts on the rate card but not the free subscribers. All magazine publishers set their ad rate based on the number of paid subscribers from an audit report every quarter and therefore it is simply not possible for publishers to give away magazines for free to boost sales and cheat advertisers. Publishers can be fined heavily if they are found to misreport their readership.
Even though it is impossible to get free magazine directly from publishers, it doesn't necessarily mean free magazines don't exist. As a freebie hunter myself, I would like to share with you three common ways of getting magazines for absolutely free throughout the internet.
1) Trade magazine: Different from consumer magazines, trade magazines (e.g. Oracle and CFO) are flexible to adjust their "ad rate" as long as they are able to deliver qualified readers to their advertisers. That's the reason why you will see free magazine provider such as Freebizmag often asked you a lot of questions regarding your occupation and job function before they give you the free magazines for free.
2) Consumer magazine: Not many people are interested in the trade magazine because most of the time those magazines are hard to read. A lot more people are looking for popular consumer magazines such as Maxim, FHM or PC magazine for free. Some sites like Magcentral and Freebie-magazine are sponsored by a third party sponsor to provide the magazine for free. You will usually have to fill out a short form or survey to get your magazine for free.
3) Publishers: Sometimes publishers will give away a free 1 year subscription (usually in digital format) for marketing purpose. This is the best kind of subscription as the subscription itself is provided by the publishers, so the risk of not getting the magazine will be the lowest among the three possible choices. A good example to illustrate this kind of subscription will be Tango.
One last thing to mention is that unless a magazine is written clearly on the page for renewal, you can always choose a new offer for renewal. But please keep in mind that it is very important to find a way (e.g. through email or the online form) to let the free magazine provider know whether the subscription is new or renewal, or you will have a high chance of not getting your favorite magazines.
Also, it is possible to receive a renewal notice that looks like a bill or invoice at the end of your subscription. Please read through it very carefully as most of the time it is not a bill. I have received over 30 free magazine subscriptions over the internet and I have never received an invoice or paid for a penny. The trick to get your favorite magazines for free is to sign up for as many newsletters from publishers as possible and to check out free magazine sites closely. I hope you will enjoy your free magazines.
Article Source: http://www.articlenorth.com
For more information on Free magazine, please visit my site at www.freebie-magazine.info/user/index3.php
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Useful Insights into Magazine Publishing
Magazines are very visible to young adults, college students and younger teens. Everywhere they look they are surrounded by magazines that promise to address their needs and concerns. These people may save up to afford their favorite publications. It isn't enough to read a copy that belongs to someone else, they feel the need to have their own.
If they like a publication enough, they will begin to collect it. That means they feel they cannot miss a single issue. The answer to this is to subscribe. If they don't have the funds to do so, they will do everything they need to in order to afford it. This is a sign that they will find a way to get what they want.
This leads to those members of this population who decide they can do a better job of reaching out their peers than a slick magazine publisher can. After all, who knows more about what is going on with that age group than someone who is part of it, right? This person decides to open up her own magazine.
A polished magazine publisher can have the best editorial staff in town, but they are still assuming what this age group wants. When a group of teens work together and offer their own experiences, the rest will find it appeals to them because they can relate to it. They are experiencing the same kinds of things in their own lives. This is a key to the success many of these young people are experiencing in magazine publishing.
There is also the issue about the messages magazines send to our young people. They glorify unhealthily thin models and imply that one must adhere to very strict standards to be thought beautiful. They promote a single image as the perfect ideal, and readers begin to believe if they are not exactly like this image, they are somehow less. Luckily, more and more people are rejecting these notions. They are smart enough to ask why people can't be appreciated for their individuality. It inspires them to give their own opinions to the world.
While magazine publishing is not an easy industry to break into, with the right angle and inspiration, someone can be very successful. With the right goal and the right connections, anyone can break into this business. Research pays off in helping these fledgling publications get started right. By starting out right, it helps the rest to fall into place.
BlueWaterArticles.com: - Useful Insights into Magazine Publishing
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The Inner Workings of Magazine Publishing
| What is the working protocol of journalism especially for magazines? Also what is the role of editor-in-chief in a magazine and the working hierarchy in a magazine... who reports to whom? Also how much should the editor-in-chief allow the owners/publishers/directors of the media company to interfere in the editorial content? These are just some of the questions that is normally asked about the inner workings of a magazine. First, I'm not sure what you mean by "working protocol of journalism." Are you talking about relationships with sources, between editors and reporters, or something else? In the context of your other questions, I wonder if you mean something to do with editorial authority, too. Second,Various journalism roles can vary quite a bit, actually, from publication to publication. Some companies have more "hands-on" management styles, while others give their executives more autonomy. But, in general, the editor-in-chief has control over the publication's editorial contents and direction, just as the advertising director has control over the ad contents, placement, and policies. That doesn't mean the editor is God, because he/she shares power with other high-ranking executives. The editor's greatest management skill is in working effectively with people -- knowing how to negotiate with other power brokers who have a say in how the magazine is put together, distributed, etc. I'll give you an example of hierarchy: In the trade magazine publishing company where I worked, there was an individual editor over each magazine. We shared a pool of in-house writers, and we each contracted separately with freelancers as needed. There also was an advertising director who managed the ad sales and placement for each of the three magazines. If I didn't like the ad placement in my magazine, I could go to her and negotiate; she was usually agreeable within reason. (Of course, we usually prevented negotiations by talking in advance about special features that would need special space, and she was conversant with our standard placement of recurring features, etc.) We also worked with execs at various support companies -- R.R. Donnelley printing in Senatobia, Miss., which required us to meet certain format standards with what we submitted and to adhere to agreed-upon timetables; and the company that wrapped, labeled, and mailed our magazines, which required clear directives, correct mailing label files, and adherence to agreed-upon timetables. We also worked with the business office in our publishing company to communicate clearly about incoming bills from freelancers (then signing off on them) and other issues. In other words, the hierarchy is broader, and less linear, than I thought it would be from my studies in journalism. The real world is much, much, much more "cooperative" than it is territory based. And, sadly for editors, the power tends to reside where the money is (hint: Not in the editorial offices). Often, the ad director swings a bigger stick than you will as an editor. Make close friends with the ad director -- do favors when you can. You'll need to call those favors in at some point. Make sure you develop a relationship as allies rather than as adversaries. Last, The editor-in-chief has limited options in how much he lets the magazine's owners, publishers, and other higher-ups interfere with the editorial content. He should establish the extent of his authority when he is hired and, if possible, have it spelled out in writing. Clear upfront communications are the best preventative step. He can help prevent problems by communicating clearly with his bosses about editorial directions and getting buy-in as he goes along rather than waiting for issues to arise. If issues are raised later on, the editor's best tool is to be persuasive to his bosses and help them understand why his editorial judgment should prevail. However, when push comes to shove, the editor's choices are limited: Stay and bow to his boss's wishes, violate his boss's wishes and take the consequences, or quit. If he has an employment contract that has been violated, he may consider suing, but that would be rare. Often, compromise (within the limits of your personal ethics) is the best option. |
| Author Resource:- Victor Epand is an expert consultant at http://www.4Magazines.info/. 4Magazines.info offers the greatest magazine subscriptions from a variety of top publishers. Browse through our selection of Lifestyle Magazines here: http://www.4Magazines.info/category/lifestyle.html. |
| Article From New Ezine Articles |
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Why every print publication should also be a digital publication
Print publications have character
Digital Publications may be the future. Yes, but the print magazines have a certain endearing quality about them. A print magazine is finite, i.e., you can read it “cover to cover”. The vibrant colors are, in most cases, better than screen resolution of a laptop or a PC monitor. In fact there is an entire set of reader behaviors such as tearing out articles, dog-ears to mark pages, flipping the pages to scan the pictures and headlines etc. that continue to define the strong if dwindling relationship between the print publications and its readers. Flipping pages, for example, can be much quicker than going to as many web pages on a site, not to overlook the fact that you must be online.
Compelling advantages of the digital publication
On the other hand, the advantages of Digital Publications are also well understood. Let’s begin with the readers who are spending increasing daily hours online with or without having access to the digital version of your publication. Another advantage in favor of digital publications is cost and speed of distribution. If its available online then a link or even a preview with table of contents can be emailed within minutes, and the readers are just a click away from your digital publication. Add to that a slew of benefits that were unthinkable prior to the availability to digital publications:
1. Embedding video and interstitial ads
2. Tracking the number of readers – unique and repeat
3. Growing your online ad inventory by serving IAB standard ads within and outside the digital publication pages
4. Capturing user view and interaction data such as page views, clicks – unique and repeat
5. The ability to instantly share the E-magazine with friends or colleagues
6. Reader interactivity such as ratings, sharing, and comments
7. Administrative features such as login requirement, preview of selected content, data capture, instant polls; and
8. Enabling ecommerce
The phenomenally low cost of publishing a digital magazine may be the knockout punch in the triumph of digital version over print version.
So how can you create a digital version of your print publication?
This is probably the simplest part. In fact, creating a trial version of your print publication to actually see and test the features and benefits of having a digital publication should be a part of your decision making process. All you need is a PDF of your print publication. You can set up a free trial account (no obligations) at PageTurnPro (www.pageturnpro.com). Once you have an account all it takes is to follow 3 easy steps: Upload the PDF; Configure your digital publication i.e., provide a short description and select features you would like to enable; Click CONVERT. It takes just minutes and you will have a URL for your digital publication which you can forward to your friends, colleagues or just embed in your emails or website. It is that simple.
About the Author: Hopefully this information is useful for you. If you need further clarification please visit our website at www.pageturnpro.com for more information.
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Why You Should Start In Magazine Publishing .... NOW
The world of magazine publishing is enormous. So much so, that there quite literally is an opportunity for everyone, no matter what your interests.
There are currently around 10,450 different magazine titles in the UK. The majority of which aren't sold in most High Street newsagents. Around the world, there are estimated to be around 1.2 million different magazines published in over 200 languages .... although no one knows for sure!
This is also a business that is growing fast - fast - fast. Each year in the UK alone, around 360 new magazine titles are published. That's approximately one for every day of the year!
The demand for magazines is buoyant - and growing. Virtually every man, woman and child in the UK reads at least one magazine over the course of a month. Some surveys show that 95% of people read at least one magazine once a month, and there are almost 60 million people in the UK. Very few products have that kind of take up rate and, of course, most people read many more magazines than that.
Most importantly of all so far as the magazine publisher is concerned, customers are demanding more different and specific magazines to reflect their lifestyle and specific interests. So, even quite minor subjects of interest that would never have been published in the past are now becoming viable and spawning dozens of new, fresh and original magazine titles!
Magazine publishing also offers remarkable profit potential, since magazines are high value publishing products, offering high potential profits. Just a single copy of many popular magazines currently costs up to £3, so it is easy to work out how high the turnover of even quite a modest monthly magazine could be :
.... A minor magazine, with a circulation of just 10,000 copies, will turnover £30,000 a month or £360,000 a year.
.... A large magazine, with a circulation of 100,000 copies, will turnover £300,000 a month or £3.6 million a year.
.... A top magazine, with a circulation of 1 million copies, will turnover £3 million a month or £36 million a year!
And all this DOESN'T include the revenue which can be earned from selling advertising space in magazines .... many quite average magazines charge £25,000 or more for just one page of advertising!
Magazines Have Equity Value : This is one of the most important concepts you must know about when entering the magazine publishing industry. Quite simply, when you create and publish a magazine title that title becomes valuable in itself, as a well known and respected trading name. This 'equity value', as it is called, is quite separate from the asset value of, for example, your business premises and equipment.
And the equity value of a magazine can be very, very high indeed. The trading titles of top magazines periodically change hands for many millions of pounds. (It is reported that Felix Dennis, publisher of one of the biggest magazine success stories of recent years - men's magazine 'Maxim' - has turned down offers of US$100 million for his publication.) So, should you decide to sell your new magazine as a going concern in future it could make you very, very wealthy indeed - quite apart from the money you make from selling actual copies of your publication.
You Could Be The Publisher Of The Next 'Maxim' !
Make no mistake about it. It is possible.
As we've explained in this section, there's lots of potential in this growing industry. The rewards are there for those who are prepared to work for them.
And, it doesn't matter if you have no writing skills, or previous publishing experience - or where you live. All the skills you need can be learned on this course, or sourced from elsewhere - and you can run a successful magazine from a spare bedroom at home, just as well as anyone can from a city centre office.
The media and publishing business may sound complicated. But, remember, it is simply about compiling and selling information. And this is perhaps the most exciting thing : Once you have created and produced your magazine it could sell ten thousand copies - or it could sell one million copies - the basic groundwork is the same but your income is one hundred times more!
To help you hit the ground running you can grab a great magazine template from http://www.magazine-template.com and the majority of the hard work is done for you. All you need to do is write some articles or get them written for you, think up some great articles for your magazine, add some relevant photos and pictures, then sell advertising space and watch the money start rolling in month after month.
Please visit the following resources to find more out about publishing your own magazine, and how to hit the ground running with a professionally designed magazine template. http://www.magazine-template.com http://www.HowToPublishAMagazine.com
About the Author: Please visit the following resources to find more out about publishing your own magazine, and how to hit the ground running with a professionally designed magazine template. http://www.magazine-template.com http://www.HowToPublishAMagazine.com
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Zero Cost Self Publishing and How to Get It
Self publishing can actually cost you little or nothing! In fact, if you're paying to self-publish your book, you're missing out on an incredibly valuable resource to make your book a winner.
Ever heard of product placement in movies? The star walks into the kitchen, opens the refrigerator door and pulls out a can of Coke. The concept had it's modern beginnings when E.T. was lured from his hiding place with Reece's Pieces. And it reached its zenith in the movie Castaway (the whole film could have been seen as a subtle infomercial for FedEx). Corporations pay money for that sort of stuff. And you can understand why. It's the equivalent of an endorsement of the product by the star or the movie itself.
How can you do that with your self-published book? It's not difficult. I know one author who wrote a book on business etiquette and mentioned several specific business machines. Before she self published the book, she went to the manufacturer, let the director of marketing know about the product placement and asked if they'd like to sponsor the publication of the book. They did.
Another author wrote a romance that took place on a wonderful Caribbean island nation. She sent the manuscript to the director of tourism and asked if they'd like to either sponsor the publication of the book, or buy 3,000 copies for $10,000. They chose the later, but $10,000 underwrote the entire press run of 6,000 copies. The author got 3,000 copies of her book for free!
In each case, the author asked the sponsor or buyer for only one condition. The self-published books the sponsors received for their financial involvement could only be either given away free, or sold for the full cover price. That way, the author was never undercut on price.
Would major companies, government agencies and other large entities really want to be involved with your self-published book? Hey, if you take a look at the cost of advertising, the cost of self-publishing a book is cheap! $20,000 for a single page in a national magazine. And then you come along and give them a promotional tool that has the legitimacy and the integrity of a published book, at a price that's almost insignificant when compared to their total annual budget.
These steps will make it easy for you.
Make sure your book is complete, but in manuscript form.
Make a list of 20 companies that could benefit from the topic, direction, setting, entertainment value, or information your book has. Make one copy of your manuscript and insert specific product placement throughout the book. By product placement, I mean specific products, or specific strategies that some companies use, or locations, or whatever you think puts the idea of the product before the reader.
Source: Free Articles
About the Author
Steve Manning is a master writer showing thousands of people how they can write their book faster than they ever thought possible. Here's your free Special Report, http://www.WriteABookNow.com/main.html
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Start Small Finish BIG in Self Publishing
You may have never considered self-publishing as an option for your book or even considered publishing at all for your work. Publishing a book is extremely effective in broadcasting your message, ministry, or organization. A book gives you the ability to thoroughly inform, educate, and inspire your audience on what you are teaching. A book also adds another very lucrative stream of income to your organization that will enhance your existing ones.
Now that your interest is peaked about the power of writing a book, you may directly go to thinking "who should I go with: Random House or Nelson Publishing?" Who said that you would be able to go the traditional route in the first place? Traditional publishers only publish about a dozen to 50 books a year while they receive 1000's of book proposals from would be authors every single month. Do you see how the two don't equal a book deal for you any time soon?
But take heart, many of the greatest writers of time past up to today have been self-published authors. Check out this list of names to see if self-publishing could be profitable for you:
WEB Dubois, Ken Blanchard, Benjamin Franklin, Earnest Hemingway, Spencer King, Edgar Allen Poe, William Strunk, Henry David Thoreau, Mark Twain, T.D. Jakes, and Walt Whitman.
This is some list, huh? What makes the difference is not whether you get a book deal with a traditional publisher or self-publish, the difference is within you. You have to determine how successful you will be and what legacy you will leave to the world after you. I wouldn't let the rejection that you'll get from traditional publishing companies stop me from being successful if I were you. I know because my wife and I didn't let that stop us. We self-published our book and started marketing, promoting, and speaking to teach our message to the world. We have found this to be a great way to get our message out and reach people.
You should definitely consider self-publishing as the road that will lead you to where you are trying to go. Do your research on different Self- Publishing companies and get your work out there.
Source: Free Articles
About the Author
Anthony Obey is the owner of GMA Publishing providing book publishing and marketing services to Writers, Pastors, Leaders, and Speakers. At http://www.GMApublishing.com you can also sign up for Book Coaching and order your copy of the new book called, Start Small Finish BIG in Self-Publishing. Anthony is also the creator and co-compiler of the national women's inspirational book series called, Refined by Fire. Learn more at http://www.RefinedbyFireWomen.com now!
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