Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Tips On Starting Your Own Magazine
| Starting any new venture needs some basic research, planning and preparation. To start any business or enterprise looks easy. Looking at the rosy picture of making profits makes one tend to forget hidden obstacles in the way, or the amount of trouble one might have to face. Starting a new magazine too, requires a certain amount of data, an honest assessment of your resources, and the ability to come up with such a publication in the present competitive market, with a well laid-out plan and an arrangement to meet all the production and marketing requirements and costs. Look before you leap Always consider whether your resources and preparations are sufficient to make a successful entry into the market. Make an impartial assessment of your plan and preparation with respect to the true market potential of your magazine. Any impractical idea or notion about your enterprise will cost you heavy financial losses, a lot of headache, and a bad reputation, to say the least. Try to view your plan as an outsider, who is bound to look for loopholes or glaring faults of your scheme that might be overlooked by you. Start with a firm foundation Develop journalistic skills, with an excellent record of accomplishment. This helps you to obtain an idea about the reader requirement, business potential of the venture, and the overall market. Such a journalistic career is also helpful in creating an identity as a scribe, and helps establish contacts in the related field. Innovate marketable ideas Think about any innovative marketable ideas that will make your magazine different from others, as well as prove to be cost-effective. Sometimes it is possible to start as a pullout product of an already established newspaper or periodical, provided your proposal is considered attractive, feasible and practical enough by the concerned publication. If you are convinced that the local market potential is not fully utilized through the publication, because of its focus on bigger markets, you can prepare and present a detailed study highlighting the under-penetrated local market, its growth potential, a workable plan of a pullout publication that will prove profitable. It is much more like a report prepared by a marketing company before introducing a product to any specific local market. Always find out your well-defined market and the target population. Better ways to start a magazine It is suggested that a magazine may be started as an online publication before coming out in print medium. Online publication does not need huge expenses unlike the print medium. All it would need will be the expenses required for creating your ISP, purchasing the domain name, website designing charges, and whatever time you invest in writing. Seek advice of the professionals or friends in this field. Ensure your venture is going to be a profitable one, and go ahead to plan and prepare. It is recommended that you should visit some useful websites such as www.sba.gov that provide useful inputs on starting an enterprise on one's own. There are other useful websites as well that give more specific information and tips about how to start a magazine and run it profitably. Make a good use of all these available resources before planning to start your magazine. |
| Author Resource:- Victor Epand is an expert consultant about magazines and comics. When looking for magazines and comics, we recommend you shop only at the best magazine and comic stores for magazines, used magazines, and used comics. |
| Article From New Ezine Articles |
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Magazine Articles: The Ten Golden Rules
| Most magazines, especially women's magazines, are full of feature articles. If your aim is to write this kind of article, here are ten rules that will help put your work at the top of the pile! For most people, magazines are a treat, a small indulgence that they buy for themselves as a little luxury. For some it's a contented lunch or evening read. These readers expect to be entertained, informed and amused so features need to be sharp and to the point whilst still being readable and interesting. The following ten points will help you, as a writer, craft your features to fit almost any niche in any magazine feature article. 1. Do your own research. Magazine editors are savvy creatures and they'll spot a composite, internet-trawled piece a mile off. I'm not saying don't use the web for research - just make very sure that the article your write is truly yours and in your own 'voice'. 2. Study the trends of the magazine you're writing for. A good place to look is in the ads columns - who are they targeted at? What kinds of products do they feature? This can give an you an excellent idea of both the magazine's typical reader and what style of writing you may have to adopt. 3. Use the first paragraph to tell the reader just why they should read your feature article. Explain the core of your article here and get all the article benefits in as early as possible. 4. Don't leave any questions hanging in the air. This article is yours - you are the expert of the moment and your reader will expect everything you say to be accurate and informative. Don't be vague on any points - do more research and find the answer! 5. If you are reviewing a product, try and test it personally. Rather than give sterile specifications and measurements, include your opinion - but make it clear that it is your opinion. If you have had a product on test, give a verdict. People will expect it. 6. Keep your writing style as simple as possible. This may not be easy if your article is all about particle physics or celestial mechanics but avoid using flowery language and overlong words. Your readers don't want to have to refer to a dictionary to understand what they're reading! 7. Give some thought to what the people feel who buy the magazine your article will appear in when they pick it up from the newsstand. Most readers say that a magazine is definitely a form of diversion and some comfort they're seeking. It's up to you to help fulfil that need. 8. Try to be as much like your readers as possible. If they can't identify with you as a person, they're unlikely to have any great interest in what you write, no matter how topical or potentially interesting it may be. Also - don't brag. Even if you're fortunate enough to have a second home and an ocean-going yacht - don't boast. Readers need to feel empathy with the writer, not be alienated by their snobbery or smugness. 9. If you are lucky enough to be writing your feature article about a celebrity you have interviewed, try to throw in one or two surprise questions. Not embarrassing ones, of course - more along the lines of 'If someone stole your handbag/wallet, what would you miss most?' Such questions give an insight into the person being interviewed and add a great deal of interest. Avoid shallow, meaningless questions such as 'Do you prefer tea or coffee?' - they tell the reader nothing about the subject. 10. If you find yourself being asked to write on a well-known theme, try to surprise your reader with some little-known fact about the subject. Readers love surprises! Here the internet can be a boon, with such sites as Wikepedia providing some truly obscure facts about the commonest subjects. However, it's always a good idea to validate your facts by checking with at least one other source - you don't wish to be known as the writer who got their facts wrong on their chosen subject! The above points aren't an exhaustive by any means but, if you adhere to them when writing your feature article you won't wander far from the mark and the magazine editor will appreciate it too! |
| Author Resource:- Steve Dempster writes informative articles such as the one above as part of his working day. Learn more about feature article writing here - and he'd also be delighted if you would pay his writing website a visit. |
| Article From New Ezine Articles |
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Secrets of successful magazine publishing enterprise
Niche magazines are also closer to their readers, hence, they can ask them what articles they want featured. The community is really small so in a way, everybody knows everybody.
But the success of a magazine does not only depend on the marketing alone. In order to survive in this cutthroat world of magazine publishing, you need great content, great writers and great layout. Here is a rundown of these three and how they affect a magazine selling point.
1. Content
This is the number one item that you need to take care of when creating a magazine. Without great articles to read, why would your writers want to buy your magazines. Remember that they have to pay for the mags so you have to make sure that the magazine is well worth the expense. To ensure good content, you have to think of storylines that are interesting for the readers. You can do this research by asking the readers themselves what they want to read. Post comment and suggestion boxes in the magazine as well as in areas where you feel your target market goes. Ask for their opinion. You will be surprised at the ideas that they will give you.
In addition to providing interesting features is coming up with really clean materials. This means that they are free from errors and have been edited several times over.
2. Writers
No matter how interesting the subject matter is, if you don’t have good writers to put them into words, your content will still suffer. Good writers are not only those that are good in grammar and spelling but also those who can weave tales in such as a way that is easy to read and interesting.
Finding good writers is however hard to do. If you have previously been part of the industry, you already have an edge in your headhunting days. However, if you have no idea where to get writers, you can try posting on sites that specializes in writers. People there may see the post and apply personally or members may recommend or refer someone they know.
3. Layout
Articles are not the only come ons in a magazine. Often times, people do not read the articles anymore. they just look at the pictures. People nowadays have become very visual in their approach. The same goes with reading. If you want people to find your page interesting, look for pictures that are eye-catching. Study the layouts of major magazines and try to be inspired by their art. Layouts is after all art in itself. Layouts often support the articles in the magazines.
These three factors will make your magazine a big success.
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