You Need More Than Money to Start Your Own Magazine Publishing
For one, you need to have a basic idea for your magazine. It should focus on a certain subject that you are knowledgeable about so you can come up with a plan that differentiates you from the competitors.
Naturally, you will not be the person doing all the dirty work. For that, you need to hire the right people who will serve as writers, editors and photographers for your magazine publication.
If you notice, not all the pages in the magazine are filled with articles or pictures. In between the pages, there are ads posted by various companies. You will need to advertising accounts to generate most of the revenue for the business in order to pay the salaries of your staff and pay for other expenses including next month’s issue.
This is done by calling up advertising agencies, sending them letters and meeting their executives in person. Networking will also come in handy so you can get your foot in the door with other advertisers.
When you have a meeting with advertising agencies, remember that you are asking them to advertise in your magazine in exchange for something else. Be sure to deliver your end of the bargain so this relationship will continue in future issues.
When your team has finished making the layout of the magazine, the only thing to do now is to send it to the printers.
Since there are many printers to choose from, get a cost quote from all of them and then get the best deal money can buy. A representative will be assigned to you so follow up with him or her the target print date.
An advanced copy of the magazine will be sent to you before it hits the stands. When this happens, check it page per page for any problems. If everything checks out, the only thing you have to do now is approve it.
Distribution of your magazine is important. You must make sure that it hits places where people will likely go to and buy it like the local news stand and the supermarket. Don’t forget to also send copies to your advertisers and sponsors free of charge so they will be able to see first hand their ads in your issue.
Not that many people will know about magazine without some form of publicity. For that, you will need to throw a launch party that usually gets media attention. You should invite some of the biggest names in the industry, a few celebrities and of course the local press.
After providing some entertainment for the night’s festivities, make sure everyone goes home with a souvenir bag that includes a copy of your magazine.
You truly need more than just money to have your own magazine Publishing because days after your launch party, your magazine will be featured in newspapers and on television. Viewers and readers who have seen or heard it will most likely see what all the buzz is all about and buy a copy.
If these people like it, then you have successfully established a beachhead. You will have to press on forward in the coming months so you can truly compete with other magazines that have already established a name for themselves in the industry.
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